First Cycle Programmes    (Bachelor's Degree)
Bachelor - Faculty of Communication - Public Relations and Publicity
General Description  |  Key Learning Outcomes  |  Course Structure Diagram with Credits
General Description ^
History
Department of Public Relations and Publicity has been established due to the increasement of demand for laborforce with academic education in this field. The department gives education on the major disciplines of; public relations, corporate communications, interpersonal communication and research methods.
Qualification Awarded
The Bachelor's Degree in Public Relations and Publicity (first cycle in Public Relations and Publicity) is awarded to the graduates who have successfully completed all courses in the curriculum.
Specific Admission Requirements
The general requirements explained in “General Admission Requirements” of Information on the Institution part are applied for admission of students.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
The rules and regulations for recognition of formal prior learning are well defined. Transfer can be made among the institutions of which equivalency is recognized by Higher Education Council. Also successful vocational school graduates to continue their educaiton to obtain Bachelor’s degrees if they are successful in the selection and the placement examination (DGS, i.e. vertical transfer examination) are admitted. The courses to be taken by these students are determined by the relevant department, on the basis of courses they have completed in the programs from which they have graduated. Recognition of prior non-formal and in-formal learning is at the beginning stage in Turkish Higher Education Institutions.
Qualification Requirements and Regulations
Students must obtain a grade point average of at least 2.00 out of 4.00 and successfully pass all courses on the programme
Profile of The Programme
The programme educates versatile PR practitioners with the knowledge, skills, ability and experience, who can perform in the field of public relations and publicity. People who complement to programme have the ability to manage interpersonal and corporate communication processes, internalize the values of communication ethics, are aware of the changes and developments in the occupation in both national and international platforms, have the skills to adapt these to the field, have the necessary knowledge on information communcation technologies and have the ability of contemporary and analytical thinking.
Occupational Profiles of Graduates With Examples
Graduates of the department get to work in both public and private sectors. Graduates work in public relations departments which at the present day, almost every organization has within. As well as Public Relations Departments, graduates are able to establish and operate Public Relations offices and advertisement agencies, they get to work in advertisement agencies and advert-advertisement services of newspapers.
Access to Further Studies
The graduates holding Bachelor’s Degree are eligible to apply to Master’s Degree programmes at national level and /or international level both in the same and in related disciplines.
Examination Regulations, Assessment and Grading
Methods for measuring and evaluating the lectures within the programme are highlighted in the educational plans which have been prepared by the professors who teach the lectures.
Graduation Requirements
Students must obtain a grade point average of at least 2.00 out of 4.00 and successfully pass all courses on the programme
Mode of Study (Full-Time, Part-Time, E-Learning )
Full-Time
Address, Programme Director or Equivalent
Programme Director, Prof. Dr. Mahmut İhsan ÖZGEN, Marmara Üniversitesi Nişantaşı Kampüsü Büyükçiftlik Sokak No:6 Nişantaşı 34365 Şişli/ İstanbul Tel: 0 212 233 04 47 / 213
Facilities
Department of Public Relations and Publicity contains 4 major disciplines; public relations, Advertising, interpersonal communication and research methods. In the Department of Public Relations and Publicity, importance is given to practical work, as well as theoretical education. Before their graduation, each student must be involved in at least four project work. In this context, students get the chance of attending many national/ international contests with their projects and achieve various success from these. Via the organizations prepared by the student communities which operate within the department education process is supported by the invited speakers and panels, which enable students to grow as verstaile people.
Key Learning Outcomes ^
1 to gain the ability of interdisciplinary teamwork
2 to gain the ability of understanding and comprehension
3 to gain the ability of design, conduct and the evaluation of a project
4 to gain the responsibility of profession and ethics
5 to develop the ability of oral and written communication
6 to help the understanding of global and social effects of profession of communication
7 to gather daily information and analyze them within the framework of profession of communication
8 to gain the ability for usage of technical and contemporary communicative tools
9 to give the ability to analyze various communication systems in integrated approach
10 to understand the effects of global and social dimensions of communication systems
11 to gain the ability of lifelong education
12 to get information about common issues of Turkey and World
13 to be aware of capabilities of oneself
14 to be able to use professional knowledge in practice
15 to give the fundamental knowledge in communication profession
Course Structure Diagram with Credits ^
T : Theoretical P: Practice
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 ATA121 Ataturk's Principles and The History of Turkish Renovation I Compulsory 2 0 2
2 BUS123 Business Administration Compulsory 2 0 3
3 COMM111 Introduction to Communication Compulsory 2 0 3
4 COMM131 Interpersonal Communications Compulsory 2 0 3
5 DB111 Behavioural Sciences Compulsory 2 0 2
6 HUK121 Principles of Law Compulsory 2 0 3
7 ILT-FS1,2,3 Faculty Elective - 1-2-3 Elective 6 0 9
8 SOS131 Sociology Compulsory 2 0 3
9 TRD121 Turkish Language I Compulsory 2 0 2
Total 22 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 ATA122 Principles of Ataturk II Compulsory 2 0 2
2 COMM122 International Communications Compulsory 2 0 3
3 HSS132 History of Civilizations Compulsory 2 0 3
4 HUK112 Constitution Compulsory 2 0 3
5 ILT-FS4,5,6 Faculty Elective - 4-5-6 Elective 6 0 9
6 MRK112 Marketing Strategies Compulsory 4 0 5
7 SBL132 Political Science and Political Thoughts Compulsory 2 0 3
8 TRD122 Turkish Language II Compulsory 2 0 2
Total 22 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 COMI241 Data Processing Compulsory 2 0 4
2 COMM221 History of Communications Compulsory 2 0 3
3 COMM223 Intercultural Communications Compulsory 2 0 3
4 HIT211 Basic Concepts of Public Relations Compulsory 2 0 3
5 HUK231 Communication Law Compulsory 2 0 4
6 IKT211 Basic Economy Compulsory 2 0 4
7 ILT-FS7,8 Faculty Elective - 7-8 Elective 4 0 6
8 MRK233 Advertising I Compulsory 2 0 3
Total 18 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 COMI232 Web Technology Compulsory 2 0 3
2 COMM212 Communication Theories Compulsory 2 0 3
3 COMM222 Photography Compulsory 2 0 4
4 COMM232 Media Technologies Compulsory 2 0 4
5 HIT242 Public Relations Compulsory 2 0 4
6 ILT-FS9,10 Faculty Elective - 9-10 Elective 4 0 6
7 MRK234 Advertising II Compulsory 2 0 3
8 PRP222 Public Relations and Advertising Agency Management Compulsory 2 0 3
Total 18 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT311 Public Relations Theories and Practices I Compulsory 4 0 3
2 HIT321 Semiology Compulsory 2 0 3
3 HIT-S1,2,3 Department Elective - 1-2-3 Elective 6 0 9
4 ILT333 Public Opinion Compulsory 2 0 4
5 ILT-FS11 Faculty Elective - 11 Elective 2 0 3
6 SBL311 Political History Compulsory 2 0 4
7 STAT323 Statistics Compulsory 2 0 4
Total 20 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 COMM312 Research Methods Compulsory 2 0 5
2 COMM322 Visual Communications Design Compulsory 2 0 3
3 HIT312 Public Relations Theories and Practices II Compulsory 2 0 3
4 HIT334 Introduction The Communication Campaigns Compulsory 2 0 3
5 HIT-S4,5,6 Department Elective - 4-5-6 Elective 6 0 9
6 HUK322 Intellectual Rights Compulsory 2 0 4
7 ILT-FS12 Faculty Elective - 12 Elective 2 0 3
Total 18 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT411 Measuring and Evaluation in Public Relations and Advertising Compulsory 2 0 4
2 HIT421 Senior Project I Compulsory 2 0 5
3 HIT-S7,8,9,10 Department Elective - 7..10 Elective 8 0 12
4 IKT417 Economy Politics of Turkey Compulsory 2 0 4
5 PRP423 Public Relations and Advertising Practice in Electronic Media Compulsory 4 0 5
Total 18 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT412 Rhetoric and Critical Approach Compulsory 2 0 4
2 HIT422 Senior Project II Compulsory 2 0 5
3 HIT424 Lobbying and Political Communication Campaignes Compulsory 4 0 6
4 HIT-S11,12,13,14,15 Department Elective - 11..15 Elective 10 0 15
Total 18 0 30
Elective
1 . Semester > ILT-FS1,2,3 Faculty Elective - 1-2-3
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 BSB141 History of Music Compulsory 2 0 3
2 BSB171 Social Behaviour and Protocol Compulsory 2 0 3
3 ILT113 Turkish Literature Compulsory 2 0 3
4 ILT121 Environmental Awareness Compulsory 2 0 3
5 ILT181 Media Literacy Compulsory 2 0 3
6 ILTB191 Communication Technologies, Globalism and Culture Compulsory 2 0 3
7 KSS131 Physical Education Compulsory 2 0 3
8 SBL161 International Relations Compulsory 2 0 3
9 SOS151 Sociology of Art Compulsory 2 0 3
2 . Semester > ILT-FS4,5,6 Faculty Elective - 4-5-6
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 BSB112 World Literature Compulsory 2 0 3
2 BSB122 History of Art Compulsory 2 0 3
3 BSB162 Philosophy Compulsory 2 0 3
4 GZT140 MİTASA Workshop Compulsory 2 0 3
5 GZT168 MİHA Workshop Compulsory 2 0 3
6 HIT140 MİAR Workshop Compulsory 2 0 3
7 HIT150 Tourism Communication Workshop Compulsory 2 0 3
8 HIT152 Creative Team Workshop Compulsory 2 0 3
9 HIT154 Advertising Campaign Production Workshop Compulsory 2 0 3
10 HIT156 Advertisement Graphics Design Workshop Compulsory 2 0 3
11 HIT158 PR and Publicity Workshop Compulsory 2 0 3
12 HIT160 Interactive Advertising Workshop Compulsory 2 0 3
13 HIT170 MİRAJ Workshop Compulsory 2 0 3
14 HIT176 MİTA Workshop Compulsory 2 0 3
15 HIT180 Public Relations Application Workshop Compulsory 2 0 3
16 HIT184 Non-Governmental Organizations and Media Workshop Compulsory 2 0 3
17 IK192 Introduction to Human Resources Compulsory 2 0 3
18 ILT164 City Paysage and Communication Compulsory 2 0 3
19 ILTB142 New Media and Interactivity Compulsory 2 0 3
20 ILTB172 E-Transformation in Communication Compulsory 2 0 3
21 ILTB182 Information Society and Cyberculture Compulsory 2 0 3
22 KSS131 Physical Education Compulsory 2 0 3
23 RTS140 Television Newsmaking Workshop Compulsory 2 0 3
24 RTS150 Short Film Workshop Compulsory 2 0 3
25 RTS160 Radio Workshop Compulsory 2 0 3
26 RTS166 Production and Direction on TV Workshop Compulsory 2 0 3
27 RTS168 Camera Workshop Compulsory 2 0 3
28 RTS174 MİSA Workshop Compulsory 2 0 3
29 SOS132 Social Anthropology Compulsory 2 0 3
3 . Semester > ILT-FS7,8 Faculty Elective - 7-8
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 BSB141 History of Music Compulsory 2 0 3
2 BSB171 Social Behaviour and Protocol Compulsory 2 0 3
3 ILT113 Turkish Literature Compulsory 2 0 3
4 ILT121 Environmental Awareness Compulsory 2 0 3
5 ILT181 Media Literacy Compulsory 2 0 3
6 ILTB191 Communication Technologies, Globalism and Culture Compulsory 2 0 3
7 KSS131 Physical Education Compulsory 2 0 3
8 SBL161 International Relations Compulsory 2 0 3
9 SOS151 Sociology of Art Compulsory 2 0 3
4 . Semester > ILT-FS9,10 Faculty Elective - 9-10
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 BSB112 World Literature Compulsory 2 0 3
2 BSB122 History of Art Compulsory 2 0 3
3 BSB162 Philosophy Compulsory 2 0 3
4 GZT140 MİTASA Workshop Compulsory 2 0 3
5 GZT168 MİHA Workshop Compulsory 2 0 3
6 HIT140 MİAR Workshop Compulsory 2 0 3
7 HIT150 Tourism Communication Workshop Compulsory 2 0 3
8 HIT152 Creative Team Workshop Compulsory 2 0 3
9 HIT154 Advertising Campaign Production Workshop Compulsory 2 0 3
10 HIT156 Advertisement Graphics Design Workshop Compulsory 2 0 3
11 HIT158 PR and Publicity Workshop Compulsory 2 0 3
12 HIT160 Interactive Advertising Workshop Compulsory 2 0 3
13 HIT170 MİRAJ Workshop Compulsory 2 0 3
14 HIT176 MİTA Workshop Compulsory 2 0 3
15 HIT180 Public Relations Application Workshop Compulsory 2 0 3
16 HIT184 Non-Governmental Organizations and Media Workshop Compulsory 2 0 3
17 IK192 Introduction to Human Resources Compulsory 2 0 3
18 ILT164 City Paysage and Communication Compulsory 2 0 3
19 ILTB142 New Media and Interactivity Compulsory 2 0 3
20 ILTB172 E-Transformation in Communication Compulsory 2 0 3
21 ILTB182 Information Society and Cyberculture Compulsory 2 0 3
22 KSS131 Physical Education Compulsory 2 0 3
23 RTS140 Television Newsmaking Workshop Compulsory 2 0 3
24 RTS150 Short Film Workshop Compulsory 2 0 3
25 RTS160 Radio Workshop Compulsory 2 0 3
26 RTS166 Production and Direction on TV Workshop Compulsory 2 0 3
27 RTS168 Camera Workshop Compulsory 2 0 3
28 RTS174 MİSA Workshop Compulsory 2 0 3
29 SOS132 Social Anthropology Compulsory 2 0 3
5 . Semester > HIT-S1,2,3 Department Elective - 1-2-3
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT313 Marketing PR Compulsory 2 0 3
2 HIT323 Image Management Compulsory 2 0 3
3 HIT325 Script Writing in Advertising Compulsory 2 0 3
4 HIT333 Advertising Research Compulsory 2 0 3
5 HIT335 Strategic Communication and Case Studies Compulsory 2 0 3
6 OB311 Consumer Behaviour Compulsory 2 0 3
5 . Semester > ILT-FS11 Faculty Elective - 11
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 BSB141 History of Music Compulsory 2 0 3
2 BSB171 Social Behaviour and Protocol Compulsory 2 0 3
3 ILT113 Turkish Literature Compulsory 2 0 3
4 ILT121 Environmental Awareness Compulsory 2 0 3
5 ILT181 Media Literacy Compulsory 2 0 3
6 ILTB191 Communication Technologies, Globalism and Culture Compulsory 2 0 3
7 KSS131 Physical Education Compulsory 2 0 3
8 SBL161 International Relations Compulsory 2 0 3
9 SOS151 Sociology of Art Compulsory 2 0 3
6 . Semester > HIT-S4,5,6 Department Elective - 4-5-6
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT314 Creative Implementations in Public Relations Compulsory 2 0 3
2 HIT322 Public Relations Writing Compulsory 2 0 3
3 HIT324 Creative Process in Advertising Compulsory 2 0 3
4 HIT326 Advertising Graphics Compulsory 2 0 3
5 HIT328 Advertising Photography Compulsory 2 0 3
6 HIT332 Event Management Compulsory 2 0 3
6 . Semester > ILT-FS12 Faculty Elective - 12
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 BSB112 World Literature Compulsory 2 0 3
2 BSB122 History of Art Compulsory 2 0 3
3 BSB162 Philosophy Compulsory 2 0 3
4 GZT140 MİTASA Workshop Compulsory 2 0 3
5 GZT168 MİHA Workshop Compulsory 2 0 3
6 HIT140 MİAR Workshop Compulsory 2 0 3
7 HIT150 Tourism Communication Workshop Compulsory 2 0 3
8 HIT152 Creative Team Workshop Compulsory 2 0 3
9 HIT154 Advertising Campaign Production Workshop Compulsory 2 0 3
10 HIT156 Advertisement Graphics Design Workshop Compulsory 2 0 3
11 HIT158 PR and Publicity Workshop Compulsory 2 0 3
12 HIT160 Interactive Advertising Workshop Compulsory 2 0 3
13 HIT170 MİRAJ Workshop Compulsory 2 0 3
14 HIT176 MİTA Workshop Compulsory 2 0 3
15 HIT180 Public Relations Application Workshop Compulsory 2 0 3
16 HIT184 Non-Governmental Organizations and Media Workshop Compulsory 2 0 3
17 IK192 Introduction to Human Resources Compulsory 2 0 3
18 ILT164 City Paysage and Communication Compulsory 2 0 3
19 ILTB142 New Media and Interactivity Compulsory 2 0 3
20 ILTB172 E-Transformation in Communication Compulsory 2 0 3
21 ILTB182 Information Society and Cyberculture Compulsory 2 0 3
22 KSS131 Physical Education Compulsory 2 0 3
23 RTS140 Television Newsmaking Workshop Compulsory 2 0 3
24 RTS150 Short Film Workshop Compulsory 2 0 3
25 RTS160 Radio Workshop Compulsory 2 0 3
26 RTS166 Production and Direction on TV Workshop Compulsory 2 0 3
27 RTS168 Camera Workshop Compulsory 2 0 3
28 RTS174 MİSA Workshop Compulsory 2 0 3
29 SOS132 Social Anthropology Compulsory 2 0 3
7 . Semester > HIT-S7,8,9,10 Department Elective - 7..10
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 COMM431 Portfolio Compulsory 2 0 3
2 HIT413 Non-Govermental Organization and Corporate Social Responsibility Compulsory 2 0 3
3 HIT415 Campaign Design in Adveritsing Compulsory 4 0 3
4 HIT425 Planning The Public Relations Campaign Compulsory 4 0 3
5 HIT427 Media Plannig in Advertising Compulsory 2 0 3
6 PRP431 Advertising Animation Compulsory 2 0 3
8 . Semester > HIT-S11,12,13,14,15 Department Elective - 11..15
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 COMM432 Healthcare Communication Compulsory 2 0 3
2 HIT414 Presentation and Argument Techniques Compulsory 2 0 3
3 HIT416 Advertising Analysis Compulsory 4 0 3
4 HIT426 Communication Consultancy Compulsory 2 0 3
5 HIT428 TV Advertising Compulsory 2 0 3
6 HIT432 Music and Sound in Advertising Compulsory 2 0 3
7 HIT442 Brand Management Compulsory 2 0 3
8 HIT444 Web Adversiting Compulsory 2 0 3
9 PRP452 Tourism and Publicity Policies Compulsory 2 0 3

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