First Cycle Programmes    (Bachelor's Degree)
Lisans - Faculty of Communication - Public Relations and Publicity
General Description  |  Key Learning Outcomes  |  Course Structure Diagram with Credits
General Description ^
Course Structure Diagram with Credits ^
T : Theoretical P: Practice
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 ATA121 Ataturk's Principles and History of Turkish Revolution I Compulsory 2 0 2
2 COMM101 Introduction to Communication Compulsory 3 0 6
3 COMM141 English for Media Studies I Compulsory 3 0 5
4 HUK171 Basic Terms of Law Compulsory 3 0 5
5 IKT123 Economic Compulsory 3 0 5
6 SOC125 Sociology Compulsory 3 0 5
7 TRD121 Turkish Language I Compulsory 2 0 2
Total 19 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 ATA122 Ataturk's Principles and History of Turkish Revolution II Compulsory 2 0 2
2 BUS104 Business Administration Compulsory 3 0 5
3 COMM102 Introduction to Mass Communication Compulsory 3 0 6
4 COMM142 English for Media Studies II Compulsory 3 0 5
5 HUK172 Constitution Compulsory 3 0 5
6 SBL116 Political Science Compulsory 3 0 5
7 TRD122 Turkish Language II Compulsory 2 0 2
Total 19 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 COMM201 Communication Theories Compulsory 3 0 5
2 HIT201 Introduction to Public Relations Compulsory 3 0 5
3 HIT-BS1 Department Elective - 1 Elective 3 0 5
4 ILT201 Mass Communication Law Compulsory 3 0 5
5 ILT-FS1 Faculty Elective - 1 Elective 3 0 5
6 IST205 Statistics Compulsory 3 0 5
Total 18 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 COMM202 History of Communication Compulsory 3 0 5
2 COMM204 Sociology of Communication Compulsory 3 0 5
3 COMM206 Research Methods in Social Sciences Compulsory 3 0 5
4 HIT202 Basic Principles of Advertising Compulsory 3 0 5
5 HIT-BS2 Department Elective - 2 Elective 3 0 5
6 ILT-FS2 Faculty Elective - 2 Elective 3 0 5
Total 18 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT301 Social Psychology Compulsory 3 0 5
2 HIT303 Public Relations Theories and Practices Compulsory 3 0 5
3 HIT-BS3 Department Elective - 3 Elective 3 0 5
4 ILT-FS3,4 Faculty Elective -3-4 Elective 6 0 10
5 PRP301 Integrated Marketing Communication Compulsory 3 0 5
Total 18 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 COMM302 New Media Compulsory 3 0 5
2 COMM304 Public Opinion, Public Diplomacy and Lobbying Compulsory 3 0 5
3 HIT302 Media Psychology Compulsory 3 0 5
4 HIT-BS4 Department Elective - 4 Elective 3 0 5
5 ILT-FS5,6 Faculty Elective -5-6 Elective 6 0 10
Total 18 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT401 Customer Behaviour Compulsory 3 0 6
2 HIT-BS5 Department Elective - 5 Elective 3 0 6
3 ILT401 Internet journalism Compulsory 3 0 6
4 ILT-FS7-8 Faculty Elective -7-8 Elective 6 0 12
Total 15 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT-BS6 Department Elective - 6 Elective 3 0 6
2 ILT402 New Media Publishing Applications Compulsory 3 0 6
3 ILT-FS9-10 Faculty Elective -9-10 Elective 6 0 12
4 PRP402 Media Planning in PR and Advertising Compulsory 3 0 6
Total 15 0 30
Elective
3 . Semester > HIT-BS1 Department Elective - 1
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT203 Semiotics Compulsory 3 0 5
2 HIT205 Interpersonal Communication Compulsory 3 0 5
3 . Semester > ILT-FS1 Faculty Elective - 1
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 BSB205 History of Civilization Compulsory 3 0 5
2 HIT203 Semiotics Compulsory 3 0 5
3 HIT205 Interpersonal Communication Compulsory 3 0 5
4 ILT203 Photograpy Compulsory 3 0 5
5 SBL221 History of Political Opinions Compulsory 3 0 5
6 TDE219 Turkish Literature Compulsory 3 0 5
4 . Semester > HIT-BS2 Department Elective - 2
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT204 Intercultural Communication Compulsory 3 0 5
2 HIT206 Advertising Psychology Compulsory 3 0 5
4 . Semester > ILT-FS2 Faculty Elective - 2
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 BSB206 History of Art Compulsory 3 0 5
2 HIT204 Intercultural Communication Compulsory 3 0 5
3 HIT206 Advertising Psychology Compulsory 3 0 5
4 ILT204 Information Society Compulsory 3 0 5
5 SBL222 International Relationships Compulsory 3 0 5
6 TDE210 World Literature Compulsory 3 0 5
5 . Semester > HIT-BS3 Department Elective - 3
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT305 Brand Communication Compulsory 3 0 5
2 HIT307 Copywriting in PR Compulsory 3 0 5
5 . Semester > ILT-FS3,4 Faculty Elective -3-4
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 COMM305 Media, Popular Culture and Society Compulsory 3 0 5
2 COMM307 Web Design Compulsory 3 0 5
3 HIT305 Brand Communication Compulsory 3 0 5
4 HIT307 Copywriting in PR Compulsory 3 0 5
5 ILT303 Principles of Graphic Design Compulsory 3 0 5
6 ILT305 Turkey s Social Structure Compulsory 3 0 5
7 SOS305 Art Sociology Compulsory 3 0 5
6 . Semester > HIT-BS4 Department Elective - 4
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT304 Advertising Copy Writing Compulsory 3 0 5
2 HIT306 Communication and Persuasion Theories Compulsory 3 0 5
3 HIT308 Health Communication Compulsory 3 0 5
6 . Semester > ILT-FS5,6 Faculty Elective -5-6
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 BSB310 History of Turk-Islam Art Compulsory 3 0 5
2 HIT304 Advertising Copy Writing Compulsory 3 0 5
3 HIT306 Communication and Persuasion Theories Compulsory 3 0 5
4 HIT308 Health Communication Compulsory 3 0 5
5 ILT304 Media and Civil Society Compulsory 3 0 5
6 ILT306 International Communications Compulsory 3 0 5
7 ILT308 Animation Practices Compulsory 3 0 5
7 . Semester > HIT-BS5 Department Elective - 5
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT403 Photoghrapy of Advertising Compulsory 3 0 6
2 HIT405 Ethics and Social Responsibility Compulsory 3 0 6
3 HIT407 Activity Management Compulsory 3 0 6
4 HIT409 Public Relations and Social Media Compulsory 3 0 6
7 . Semester > ILT-FS7-8 Faculty Elective -7-8
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 COMM405 E-Yayıncılık Compulsory 3 0 6
2 HIT403 Photoghrapy of Advertising Compulsory 3 0 6
3 HIT405 Ethics and Social Responsibility Compulsory 3 0 6
4 HIT407 Activity Management Compulsory 3 0 6
5 HIT409 Public Relations and Social Media Compulsory 3 0 6
6 ILT403 Alternative Media Compulsory 3 0 6
7 ILT405 Media Literacy Compulsory 3 0 6
8 ILT407 Software Usage and Data Analysis in Communication Researches Compulsory 3 0 6
8 . Semester > HIT-BS6 Department Elective - 6
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT404 Media Planning in PR Compulsory 3 0 6
2 HIT406 Case Studies in PR Compulsory 3 0 6
3 HIT408 Internet Advertising Compulsory 3 0 6
4 HIT418 Campaign Practices Compulsory 3 0 6
8 . Semester > ILT-FS9-10 Faculty Elective -9-10
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 HIT404 Media Planning in PR Compulsory 3 0 6
2 HIT406 Case Studies in PR Compulsory 3 0 6
3 HIT408 Internet Advertising Compulsory 3 0 6
4 HIT418 Campaign Practices Compulsory 3 0 6
5 ILT404 Communication, Technology and Global Culture Compulsory 3 0 6
6 ILT406 Media Analysis Compulsory 3 0 6
7 ILT408 Political Communication Compulsory 3 0 6
8 RTS414 Advertising Production in Radio and TV Compulsory 3 0 6

^