Second Cycle Programmes    (Master's Degree)
Master (with thesis) - Institute of Social Sciences - Business Administration - Global Marketing
General Description  |  Key Learning Outcomes  |  Course Structure Diagram with Credits
General Description ^
History
It started student acceptance in 2005-2006.
Qualification Awarded
Graduate
Specific Admission Requirements
Formal
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
For detailed information: Institute Guide: http://sbe.marmara.edu.tr/rehber.pdf
Qualification Requirements and Regulations
For detailed information: Institute Guide: http://sbe.marmara.edu.tr/rehber.pdf
Profile of The Programme
For detailed information, please visit: http://sbe.marmara.edu.tr
Occupational Profiles of Graduates With Examples
All fields related to marketing ( brand management, product management,marketing research, etc.)
Access to Further Studies
Our graduates may educate national or international doctorate programmes
Examination Regulations, Assessment and Grading
For detailed information: Institute Guide: http://sbe.marmara.edu.tr/rehber.pdf
Graduation Requirements
For detailed information: Institute Guide: http://sbe.marmara.edu.tr/rehber.pdf
Mode of Study (Full-Time, Part-Time, E-Learning )
Full-Time
Address, Programme Director or Equivalent
Chief of Department: Prof. Dr. Ahmet Ercan GEGEZ Adress: Marmara Üniversitesi İİBF İşletme Bölümü Bahçelievler yerleşkesi Bahçelievler / İSTANBUL Telephone: 0212 - 507 99 25 / 1301
Facilities
For detailed information, please visit: http://sbe.marmara.edu.tr
Key Learning Outcomes ^
1 The importance of the brand, brand equity measurement concepts
2 The concept of international marketing entry strategies
3 An overview of current marketing concepts and the concepts of global marketing
4 The implementation process of the creation of marketing concepts and marketing concepts
5 Analysis of the market, and global market analysis
6 The role of strategic marketing, strategic administration
7 Total quality management in the implementation of global enterprises
8 The importance of electronic marketing and global marketing
9 Markets in the evaluation of opportunities in different countries
10 Entering the international markets, strategies and management processes
Course Structure Diagram with Credits ^
T : Theoretical P: Practice
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ-S1..5-YYL Elective 1..5 Elective 15 0 30
Total 15 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ7000 Seminar Compulsory 0 2 6
2 PAZ-S6..9-TYL Elective - 6..9 Elective 12 0 24
Total 12 2 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 Thesis Compulsory 60
Elective
1 . Semester > PAZ-S1..5-YYL Elective 1..5
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ7101 Global Consumer Behavior Compulsory 3 0 6
2 PAZ7102 Data Analysis In Marketing Research Compulsory 3 0 6
3 PAZ7103 Scientific Research Methods Compulsory 3 0 6
4 PAZ7104 Global Marketing Communications Compulsory 3 0 6
5 PAZ7105 Globalization And Marketing Compulsory 3 0 6
6 PAZ7106 Global Retailing Management And Applications Compulsory 3 0 6
7 PAZ7107 Product Management In Global Markets Compulsory 3 0 6
8 PAZ7108 Global Marketing Strategies Compulsory 3 0 6
9 PAZ7109 Marketing Management Across Cultures Compulsory 3 0 6
10 PAZ7110 Brand Management In Global Markets Compulsory 3 0 6
11 PAZ7111 Global Market Entry Strategies Compulsory 3 0 6
12 PAZ7112 Global Approach to Supply Chain Processes Compulsory 3 0 6
13 PAZ7113 Global Marketing Principles Compulsory 3 0 6
14 PAZ7114 Competition Analysis Global Markets Compulsory 3 0 6
15 PAZ7115 Global Markets and New Media Compulsory 3 0 6
16 PAZ7116 Global Marketing Management Compulsory 3 0 6
17 PAZ7117 Pricing Policies in Global Markets Compulsory 3 0 6
18 PAZ7118 Corporate Social Responsibility in Global Markets Compulsory 3 0 6
19 PAZ7119 Logistics Management in Global Markets Compulsory 3 0 6
20 PAZ7120 Customer Relationship Management in Global Markets Compulsory 3 0 6
21 PAZ7121 E-Commerce in Global Markets Compulsory 3 0 6
22 PAZ7122 Information Systems Management in Global Marketing Compulsory 3 0 6
23 PAZ7124 Scientific and Academic Writing Studies Compulsory 3 0 6
2 . Semester > PAZ-S6..9-TYL Elective - 6..9
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ7101 Global Consumer Behavior Compulsory 3 0 6
2 PAZ7102 Data Analysis In Marketing Research Compulsory 3 0 6
3 PAZ7103 Scientific Research Methods Compulsory 3 0 6
4 PAZ7104 Global Marketing Communications Compulsory 3 0 6
5 PAZ7105 Globalization And Marketing Compulsory 3 0 6
6 PAZ7106 Global Retailing Management And Applications Compulsory 3 0 6
7 PAZ7107 Product Management In Global Markets Compulsory 3 0 6
8 PAZ7108 Global Marketing Strategies Compulsory 3 0 6
9 PAZ7109 Marketing Management Across Cultures Compulsory 3 0 6
10 PAZ7110 Brand Management In Global Markets Compulsory 3 0 6
11 PAZ7111 Global Market Entry Strategies Compulsory 3 0 6
12 PAZ7112 Global Approach to Supply Chain Processes Compulsory 3 0 6
13 PAZ7113 Global Marketing Principles Compulsory 3 0 6
14 PAZ7114 Competition Analysis Global Markets Compulsory 3 0 6
15 PAZ7115 Global Markets and New Media Compulsory 3 0 6
16 PAZ7116 Global Marketing Management Compulsory 3 0 6
17 PAZ7117 Pricing Policies in Global Markets Compulsory 3 0 6
18 PAZ7118 Corporate Social Responsibility in Global Markets Compulsory 3 0 6
19 PAZ7119 Logistics Management in Global Markets Compulsory 3 0 6
20 PAZ7120 Customer Relationship Management in Global Markets Compulsory 3 0 6
21 PAZ7121 E-Commerce in Global Markets Compulsory 3 0 6
22 PAZ7122 Information Systems Management in Global Marketing Compulsory 3 0 6
23 PAZ7124 Scientific and Academic Writing Studies Compulsory 3 0 6

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