Second Cycle Programmes    (Master's Degree)
II. Master (non-thesis EE) - Institute of Social Sciences - Business Administration - Global Marketing
General Description  |  Key Learning Outcomes  |  Course Structure Diagram with Credits
General Description ^
It started student acceptance in 2005-2006.
Qualification Awarded
Specific Admission Requirements
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
For detailed information: Institute Guide:
Qualification Requirements and Regulations
For detailed information: Institute Guide:
Profile of The Programme
Students can graduate by succeeding totally 10 lessons in two terms and preparing project
Occupational Profiles of Graduates With Examples
All fields related to marketing ( brand management, product management,marketing research, etc.)
Access to Further Studies
Our graduates may educate national or international doctorate programmes
Examination Regulations, Assessment and Grading
For detailed information: Institute Guide:
Graduation Requirements
Students graduate by completing lessons that are given in two term and submiting project
Mode of Study (Full-Time, Part-Time, E-Learning )
Address, Programme Director or Equivalent
Chief of Department: Prof. Dr. Ahmet Ercan GEGEZ Adress: Marmara Üniversitesi İİBF İşletme Bölümü Bahçelievler Yerleşkesi Bahçelievler / İSTANBUL Telephone: 0212 - 507 99 25 / 1301
For detailed information, please visit:
Key Learning Outcomes ^
1 To teach interpretation of company financial statements the value
2 To teach all aspects of marketing research process
3 Interpretation of global markets to teach business policy
4 Emphasizing the importance of global markets in terms of logistics firms
5 Intercultural differences in the creation of marketing strategies to put forth
6 To teach the process of differentiating a brand in global markets
7 Integrated marketing communications as a strategic assessment of global markets to teach
8 Ensuring the implementation of the global markets to the basic elements of marketing in marketing mix
9 The creation of competitive advantage in international markets by applying a variety of teaching strategies in foreign trade
10 Teaching of the applicability of electronic commerce in global markets
Course Structure Diagram with Credits ^
T : Theoretical P: Practice