Second Cycle Programmes    (Master's Degree)
Master (with thesis) - Institute of Social Sciences - Business Administration - Production Management and Marketing
General Description  |  Key Learning Outcomes  |  Course Structure Diagram with Credits
General Description ^
History
Marmara University, Institute of Social Sciences, Business Administration Programme, department of Production Management and Marketing
Qualification Awarded
Graduates are awarded by master's degree
Specific Admission Requirements
For detailed information: Institute Guide: http://sbe.marmara.edu.tr/rehber.pdf
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
For detailed information: Institute Guide: http://sbe.marmara.edu.tr/rehber.pdf
Qualification Requirements and Regulations
For detailed information: Institute Guide: http://sbe.marmara.edu.tr/rehber.pdf
Profile of The Programme
For detailed information: http://sbe.marmara.edu.tr
Occupational Profiles of Graduates With Examples
All fields related to marketing (product management, brand management, marketing communications, marketing research, etc.)
Access to Further Studies
Doctorate Programme
Examination Regulations, Assessment and Grading
For detailed information: http://sbe.marmara.edu.tr/mu_yonerge_basari_degerlendirme_v43.pdf
Graduation Requirements
For detailed information: Institute Guide: http://sbe.marmara.edu.tr/rehber.pdf
Mode of Study (Full-Time, Part-Time, E-Learning )
Full-Time
Address, Programme Director or Equivalent
Head of Department: Prof. Dr. Aypar USLU Adres: Ressam Namık İsmail Sokak No:1 Bahçelievler / İSTANBUL Telephone: 0212 507 99 25 - 1414 e-mail: auslu@marmara.edu.tr
Facilities
For detailed information, please visit: http://sbe.marmara.edu.tr
Key Learning Outcomes ^
1 To be able to identify and solve the problems of the organization that take place both in micro and macro marketing environments.
2 To be able to identify the basic concepts of marketing management.
3 To be able to identify the basic concepts of production management.
4 To identify the role of marketing theory and theoretical approaches in the solution of current marketing problems.
5 To be able to determine the application of marketing theories in different cultures.
6 To determine and evaluate the differences and relationships between clasical and modern marketing theories.
7 To determine and evaluate the differences and relationships between clasical and modern production theories.
8 To collect and analyze marketing data with the help of marketing information systems.
9 To be able to manage and integrate supply chain and logistics activities.
10 To identify marketing threats and opportunities in the competitive environment and develop strategies appropriate for them
11 To coordinate and create an information sharing environment between the organization and the members of micro and macro marketing environments
12 To define organizational problems and propose solutions for them with the help of quantitative decision making techniques.
Course Structure Diagram with Credits ^
T : Theoretical P: Practice
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ700 Seminar Compulsory 0 2 5
2 PAZ-S1..5-YL Elective - 1..5 Elective 15 0 25
Total 15 2 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ-S6..11-YL Elective - 6..11 Elective 18 0 30
Total 18 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 Thesis Compulsory 60

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