Second Cycle Programmes    (Master's Degree)
II. Master (non-thesis EE) - Institute of Social Sciences - Business Administration - Production Management and Marketing
General Description  |  Key Learning Outcomes  |  Course Structure Diagram with Credits
General Description ^
History
Marmara University, Institute of Social Sciences, Business Administration, Master of Production Management and Marketing
Qualification Awarded
Master degree (without thesis)
Specific Admission Requirements
For detailed information: Institute Guide: http://sbe.marmara.edu.tr/rehber.pdf
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
For detailed information: Institute Guide: http://sbe.marmara.edu.tr/rehber.pdf
Qualification Requirements and Regulations
For detailed information: Institute Guide: http://sbe.marmara.edu.tr/rehber.pdf
Profile of The Programme
For detailed information: http://sbe.marmara.edu.tr
Occupational Profiles of Graduates With Examples
All fields related with marketing ( product management, brand management, marketing communciations, marketing research, etc.)
Access to Further Studies
Doctorate Programme
Examination Regulations, Assessment and Grading
For detailed information http://sbe.marmara.edu.tr/mu_yonerge_basari_degerlendirme_v43.pdf
Graduation Requirements
For detailed information: Institute Guide: http://sbe.marmara.edu.tr/rehber.pdf
Mode of Study (Full-Time, Part-Time, E-Learning )
Full-Time
Address, Programme Director or Equivalent
Head of the Programme: Prof. Dr. Aypar USLU Adres: Ressam Namık İsmail Sokak No:1 Bahçelievler / İSTANBUL Telephone: 0212 507 99 25 - 1414 e-mail: auslu@marmara.edu.tr
Facilities
For detailed information: http://sbe.marmara.edu.tr/rehber.pdf
Key Learning Outcomes ^
1 To understand consumer needs and wants and to develop product / services that satisfy them
2 To be able to make and implement strategic marketing plan
3 To be able to design and manage global marketing mix and its strategies.
4 To design and implement strategies, plans and tactics by using basic marketing concepts and theories.
5 To make production planning and inventory planning in the light of technological developments and innovations.
6 To be able to analyze organization's processes and maximize value by the help of lean production principles
7 To manage products desinged by the help of customer orientation principles.
8 To be able to design and manage negotiation process by using communication talents and abilities.
9 To be able to make customer and competitor analysis.
10 To be able to analyze marketing threats and opportunities from a entrepreneurship point of view.
11 To be able to analyze new business areas and opportunities in national and international markets and to develop strategies for them
Course Structure Diagram with Credits ^
T : Theoretical P: Practice

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