Second Cycle Programmes    (Master's Degree)
II. Master (non-thesis EE) - Institute of Social Sciences - Business Administration - Strategic Brand Management
General Description  |  Key Learning Outcomes  |  Course Structure Diagram with Credits
General Description ^
History
Strategic Brand Management Program, 2011-2012 academic year at the Institute of Social Sciences was opened and students started to take period was opened. The purpose of the program, brand management, brand strategies, brand positioning, issues such as research, discussion and sharing of information to contribute to realizing academic and industrial development. Program scope, businesses or non-profit institutions, brand strategies, strong brands and the brands are configuring and managing the training of qualified manpower needed to contribute to the creation of research. The program, in cooperation with many areas of social sciences interdisciplinary nature of a program. The mission of the program;, in line with industry requirements and the development of scientific thought, creative potential, researchers and practitioners with specialist / manager to train. In addition, the knowledge gained in the national and graduates in positions with a variety of businesses operating in international area to contribute to economic development. The vision of the program in the national and international marketing, communications and brand fields of education, universities in the world with the equivalent level of quality that will provide a competitive environment, Turkey brand, is to create an educational environment of academic and practical.
Qualification Awarded
Graduate degree students who have graduated from this program wins.
Specific Admission Requirements
M.Ü Graduate Education Exam Applications are accepted in accordance with regulations. Program admissions, ALES score, undergraduate grade point average is taken and the interview results. Calculated in the grade of graduate programs, 50% affect the outcome of ALES, or equivalent exams. Applicants for graduate entrance exam should have a bachelor's degree or a conditional pre-admission, the student must be the last semester of a bachelor program. Applicants for graduate programs, the Student Selection and Placement Center (SSPC) as the center made by the Academic Personnel and Postgraduate Education Entrance Exam (ALES), or a minimum grade point equivalency examinations approved by the University Council; ALES to Equal Weight score in the highest degree should take less than 60. Undergraduate GPA GPA determined by assessing if the diploma-granting institution of higher education, shall be taken accordingly, the weighted average of all grades or transcripts will be located. Diploma degree and transcript of marks have different signs for over 100 points and the action shall be taken accordingly. Including written and oral interview program advisor and other faculty members of the program is carried out by a jury composed. The number of candidates declared successful in entrance exams, the highest grade is greater than quota set by the Board of the Institute from the area until the sorting is done and the lowest achievement scores, exam candidates as the number of quota is deemed the winner. Candidates of Turkish and foreign nationals residing abroad in the provisions of this regulation apply to the admission to graduate programs. Follow the courses to foreign students who applied to the Board of Directors decides on how to evaluate the adequacy of Turkish Grammar.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
Outside the formal certificate-based or non-formal education institutions in Turkey based on experience (in-formal and non-formal) recognition process of learning very early stage. For this reason, recognition of prior learning, experience-based program or a certificate is not fully initialized. Our program is formal (informal) learning, recognizes. In this sense, the previous learning phase of the undergraduate graduation program.
Qualification Requirements and Regulations
A total of 10 courses in the program in both periods, consists of 60 ECTS credits and a semester project. In order to be successful in the course concerned that this notice at least 65 out of 100 gerekir.Ancak General Weighted GPA (GPA) of at least 2.5 is required to be sought. Student-term project, the project supervisor and the direction of the nature of scientific study should prepare in accordance with the rules of the Marmara University Thesis Manual. The semester project is considered successful or unsuccessful.
Profile of The Programme
Increased global competition, future managers, communications specialists, equipped with brand managers and entrepreneurs who requires that the professionally informed. Therefore, Strategic Brand Management Program, prepared by considering the changing conditions of national and international arena. Strategic Brand Management Program aims to drop this point, brand management, brand strategies, brand positioning, issues such as research, discussion and sharing of information to contribute to realizing academic and industrial development. Program scope, businesses or non-profit institutions, brand strategies, strong brands and the brands are configuring and managing the training of qualified manpower needed to contribute to the creation of research. The program, in cooperation with many areas of social sciences interdisciplinary nature of a program. Completed training as an interdisciplinary program for students due to the different sciences, the scientific preparatory okutulmamaktadır lisasns. The program is 60 ECTS credits in the Fall Semester and Spring Semester, with a total of 10 courses and consists of a semester project. The program of university - industry cooperation on the basis of successful brands in the industry seminars with representatives of the students. can combine activities. In this sense, the program is not just a theoretical structure, but also through the collaboration with industry specialists are becoming a practical structure. Program students, brand management, marketing, communications, brand positioning, brand relationship pricing, brand management, research methods, new product development, brand applications, issues such as brand management, retail and fashion industry provides theoretical and practical bigi acquisition. Buşlunan businesses operating in these areas, however, thanks to the activities carried out with senior executives, students are provided with the sector to be in touch.
Occupational Profiles of Graduates With Examples
Students who graduate from this program, businesses communications, branding, marketing, advertising and public relations agencies, consumer agency, etc. With the creative work. As might be employed in positions with their own enterprises in the sector can acquire. However, graduates of public institutions or organizations can work. In addition, continuing an academic career in universities can operate as an academician.
Access to Further Studies
Upon successful completion of a master's degree graduates, take note ALES valid, provided that the need to provide English language competency in the areas of multi-disciplinary doctoral programs and may apply to their fields and are accepted if they are successful in the interview.
Examination Regulations, Assessment and Grading
Conducted quarterly for each course is a midterm exam and one final exam. The effect of 40% Midterm exam success; The effect of success in final examinations is 60%. Systems are used in the evaluation of 4.
Graduation Requirements
Graduation requirements, students' achievement takes place with the situation to be sufficient. Achievement levels of students, have taken the calculated overall GPA for all courses (GPA) with a total of 10 courses in both periods .Program, consists of 60 ECTS credits and a semester project. The course concerned in this note is to be successful, must be at least 65 out of 100. However, the General Weighted GPA (GPA) of at least 2.5 is required to be sought. Student-term project, the project supervisor and the direction of the nature of scientific study should prepare in accordance with the rules of the Marmara University Thesis Manual. The semester project is considered successful or unsuccessful.
Mode of Study (Full-Time, Part-Time, E-Learning )
Full-Time
Address, Programme Director or Equivalent
Assoc. Prof. F. Müge ARSLAN M.Ü. / Faculty of Business and Administer / Bahcelievler/ Istannbul / Turkey +90(212) 507 99 25 mugearslan@marmara.edu.tr
Facilities
Computer lab, library, student social areas (a canteen, a cafeteria, a conference room), branding, marketing and communication opportunities covering a wide range of practitioners and communicate with guests participation in seminars, training programs are also provided to support the conversion of theoretical knowledge into practice. However, there are a variety of clubs established in the region of the social sciences. With the interests of the students turn to these clubs. Faculty members who teach in the program of the social sciences, business, communications, composed of faculty members in different areas such as research methods.
Key Learning Outcomes ^
1 Develops integrated communication strategies and brand communication strategies.
2 By analyzing the behavior of consumer, develops and applies global and local brand strategies.
3 Develops and applies product and brand strategies, policies.
4 Performs the brand planning, organization, execution, coordination and control performs.
5 Develops and applies information management system for brand management.
6 Develops and applies product and brand strategies for consumers.
7 Develops and applies marketing and brand strategies on electronic environment.
8 Uses statistical research methods for new product and brand researches and to analyze the results of research, develops brand strategies.
9 Develops and applies current brand strategies.
10 Develops and applies brand strategies on retail sector.
11 Applies new product process and strategies.
12 Develops and applies brand positioning strategies on new media.
13 Uses the dimension of legal of the trademark law.
14 Develops and applies strategies to enhance the financial value of the brand.
15 Researches, develops and applies the projects on strategic brand management field.
Course Structure Diagram with Credits ^
T : Theoretical P: Practice

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