Second Cycle Programmes    (Master's Degree)
Tezli Yüksek Lisans - Institute of Social Sciences - Business Administration - Marketing
General Description  |  Key Learning Outcomes  |  Course Structure Diagram with Credits
General Description ^
Course Structure Diagram with Credits ^
T : Theoretical P: Practice
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ-S1..5-TYL Elective - 1..5 Elective 15 0 30
Total 15 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ7000 Seminar Compulsory 0 2 6
2 PAZ-S6..9-TYL Elective - 6..9 Elective 12 0 24
Total 12 2 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 Thesis Compulsory 60
Elective
1 . Semester > PAZ-S1..5-TYL Elective - 1..5
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ7001 Marketing Communications Compulsory 3 0 6
2 PAZ7002 Data Analysis in Marketing Research Compulsory 3 0 6
3 PAZ7003 Marketing Theory and Applications Compulsory 3 0 6
4 PAZ7004 Marketing Information Systems Compulsory 3 0 6
5 PAZ7005 Supply Chain and Logistic Management Compulsory 3 0 6
6 PAZ7007 Introduction to Operations Research Compulsory 3 0 6
7 PAZ7008 Operations Research Compulsory 3 0 6
8 PAZ7009 Advanced Manufacturing Techniques Compulsory 3 0 6
9 PAZ7010 Strategic Marketing Management Compulsory 3 0 6
10 PAZ7011 International Marketing Compulsory 3 0 6
11 PAZ7012 Database Marketing Compulsory 3 0 6
12 PAZ7013 Consumer Behavior Compulsory 3 0 6
13 PAZ7014 Personal Selling Techniques Compulsory 3 0 6
14 PAZ7015 Service Marketing Compulsory 3 0 6
15 PAZ7016 Customer Relationship Management Compulsory 3 0 6
16 PAZ7017 Sales Management Compulsory 3 0 6
17 PAZ7018 Industrial Marketing Compulsory 3 0 6
18 PAZ7019 Macro Marketing Compulsory 3 0 6
19 PAZ7020 Postmodern Marketing Compulsory 3 0 6
20 PAZ7021 Marketing Finance Compulsory 3 0 6
21 PAZ7022 Store Management Compulsory 3 0 6
22 PAZ7023 Contemporary Trends in Marketing Compulsory 3 0 6
23 PAZ7024 Brand Equity Management Compulsory 3 0 6
24 PAZ7026 Automatisation Management in Marketing Compulsory 3 0 6
25 PAZ7027 Knowledge-based Marketing Compulsory 3 0 6
26 PAZ7028 Proactive Marketing Compulsory 3 0 6
27 PAZ7030 Digital and Social Media Marketing Compulsory 3 0 6
2 . Semester > PAZ-S6..9-TYL Elective - 6..9
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ7001 Marketing Communications Compulsory 3 0 6
2 PAZ7002 Data Analysis in Marketing Research Compulsory 3 0 6
3 PAZ7003 Marketing Theory and Applications Compulsory 3 0 6
4 PAZ7004 Marketing Information Systems Compulsory 3 0 6
5 PAZ7005 Supply Chain and Logistic Management Compulsory 3 0 6
6 PAZ7007 Introduction to Operations Research Compulsory 3 0 6
7 PAZ7008 Operations Research Compulsory 3 0 6
8 PAZ7009 Advanced Manufacturing Techniques Compulsory 3 0 6
9 PAZ7010 Strategic Marketing Management Compulsory 3 0 6
10 PAZ7011 International Marketing Compulsory 3 0 6
11 PAZ7012 Database Marketing Compulsory 3 0 6
12 PAZ7013 Consumer Behavior Compulsory 3 0 6
13 PAZ7014 Personal Selling Techniques Compulsory 3 0 6
14 PAZ7015 Service Marketing Compulsory 3 0 6
15 PAZ7016 Customer Relationship Management Compulsory 3 0 6
16 PAZ7017 Sales Management Compulsory 3 0 6
17 PAZ7018 Industrial Marketing Compulsory 3 0 6
18 PAZ7019 Macro Marketing Compulsory 3 0 6
19 PAZ7020 Postmodern Marketing Compulsory 3 0 6
20 PAZ7021 Marketing Finance Compulsory 3 0 6
21 PAZ7022 Store Management Compulsory 3 0 6
22 PAZ7023 Contemporary Trends in Marketing Compulsory 3 0 6
23 PAZ7024 Brand Equity Management Compulsory 3 0 6
24 PAZ7026 Automatisation Management in Marketing Compulsory 3 0 6
25 PAZ7027 Knowledge-based Marketing Compulsory 3 0 6
26 PAZ7028 Proactive Marketing Compulsory 3 0 6
27 PAZ7030 Digital and Social Media Marketing Compulsory 3 0 6

^