Second Cycle Programmes    (Master's Degree)
Tezsiz Yüksek Lisans (II. Eğitim) - Institute of Social Sciences - Business Administration - Marketing
General Description  |  Key Learning Outcomes  |  Course Structure Diagram with Credits
General Description ^
Course Structure Diagram with Credits ^
T : Theoretical P: Practice
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ-S1..6-YL Elective - 1..6 Elective 18 0 30
Total 18 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ7980 Semester Project Compulsory 0 1 5
2 PAZ-S7..11-YL Elective - 7..11 Elective 15 0 25
Total 15 1 30
Elective
1 . Semester > PAZ-S1..6-YL Elective - 1..6
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ7801 Global Supply Chain Management Compulsory 3 0 5
2 PAZ7802 Global Marketing Compulsory 3 0 5
3 PAZ7803 Customer Oriented Product Development Compulsory 3 0 5
4 PAZ7804 Negotiation Management Compulsory 3 0 5
5 PAZ7805 Introduction to Entrepreneurship Compulsory 3 0 5
6 PAZ7806 Entrepreneurship Compulsory 3 0 5
7 PAZ7807 Marketing Theory and Applications Compulsory 3 0 5
8 PAZ7808 Strategic Marketing and Competition Analysis Compulsory 3 0 5
9 PAZ7809 Consumer Behavior Compulsory 3 0 5
10 PAZ7810 Product Management Compulsory 3 0 5
11 PAZ7811 Production Management and Stock Management Compulsory 3 0 5
12 PAZ7812 lean production Compulsory 3 0 5
13 PAZ7813 Industrial Marketing Compulsory 3 0 5
14 PAZ7814 Personal Selling Techniques Compulsory 3 0 5
15 PAZ7815 Service Marketing Compulsory 3 0 5
16 PAZ7816 Customer Relationship Management Compulsory 3 0 5
17 PAZ7817 Sales Management Compulsory 3 0 5
18 PAZ7819 Research Metodhology Compulsory 3 0 5
19 PAZ7820 Data-based Marketing Compulsory 3 0 5
20 PAZ7821 Electronic Marketing Compulsory 3 0 5
21 PAZ7822 Postmodern Marketing Compulsory 3 0 5
22 PAZ7823 Strategic Brand Management Compulsory 3 0 5
23 PAZ7824 Contemporary Trends in Marketing Compulsory 3 0 5
24 PAZ7825 Knowledge-based Marketing Compulsory 3 0 5
25 PAZ7826 Automatisation Management in Marketing Compulsory 3 0 5
26 PAZ7828 Proactive Marketing Compulsory 3 0 5
27 PAZ7830 Digital and Social Media Marketing Compulsory 3 0 5
28 PAZ7832 Social Media Marketing Compulsory 3 0 5
2 . Semester > PAZ-S7..11-YL Elective - 7..11
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ7801 Global Supply Chain Management Compulsory 3 0 5
2 PAZ7802 Global Marketing Compulsory 3 0 5
3 PAZ7803 Customer Oriented Product Development Compulsory 3 0 5
4 PAZ7804 Negotiation Management Compulsory 3 0 5
5 PAZ7805 Introduction to Entrepreneurship Compulsory 3 0 5
6 PAZ7806 Entrepreneurship Compulsory 3 0 5
7 PAZ7807 Marketing Theory and Applications Compulsory 3 0 5
8 PAZ7808 Strategic Marketing and Competition Analysis Compulsory 3 0 5
9 PAZ7809 Consumer Behavior Compulsory 3 0 5
10 PAZ7810 Product Management Compulsory 3 0 5
11 PAZ7811 Production Management and Stock Management Compulsory 3 0 5
12 PAZ7812 lean production Compulsory 3 0 5
13 PAZ7813 Industrial Marketing Compulsory 3 0 5
14 PAZ7814 Personal Selling Techniques Compulsory 3 0 5
15 PAZ7815 Service Marketing Compulsory 3 0 5
16 PAZ7816 Customer Relationship Management Compulsory 3 0 5
17 PAZ7817 Sales Management Compulsory 3 0 5
18 PAZ7819 Research Metodhology Compulsory 3 0 5
19 PAZ7820 Data-based Marketing Compulsory 3 0 5
20 PAZ7821 Electronic Marketing Compulsory 3 0 5
21 PAZ7822 Postmodern Marketing Compulsory 3 0 5
22 PAZ7823 Strategic Brand Management Compulsory 3 0 5
23 PAZ7824 Contemporary Trends in Marketing Compulsory 3 0 5
24 PAZ7825 Knowledge-based Marketing Compulsory 3 0 5
25 PAZ7826 Automatisation Management in Marketing Compulsory 3 0 5
26 PAZ7828 Proactive Marketing Compulsory 3 0 5
27 PAZ7830 Digital and Social Media Marketing Compulsory 3 0 5
28 PAZ7832 Social Media Marketing Compulsory 3 0 5

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