Second Cycle Programmes    (Master's Degree)
Tezsiz Yüksek Lisans (II. Eğitim) - Institute of Social Sciences - Business Administration - Marketing Management
General Description  |  Key Learning Outcomes  |  Course Structure Diagram with Credits
General Description ^
Course Structure Diagram with Credits ^
T : Theoretical P: Practice
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ-S1..6-YL Elective - 1..6 Elective 18 0 30
Total 18 0 30
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ7980 Semester Project Compulsory 0 1 5
2 PAZ-S7..11-YL Elective - 7..11 Elective 15 0 25
Total 15 1 30
Elective
1 . Semester > PAZ-S1..6-YL Elective - 1..6
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ7901 Entrepreneurship Compulsory 3 0 5
2 PAZ7902 Marketing Management Compulsory 3 0 5
3 PAZ7903 Customer Relationship and Sales Management Compulsory 3 0 5
4 PAZ7904 Entrepreneurship Applications Compulsory 3 0 5
5 PAZ7905 New Trends in Marketing Compulsory 3 0 5
6 PAZ7906 Digital Marketing Compulsory 3 0 5
7 PAZ7907 Retail Management Compulsory 3 0 5
8 PAZ7908 Brand Management Compulsory 3 0 5
9 PAZ7909 Innovation Management and Design in Marketing Compulsory 3 0 5
10 PAZ7910 Supply Chain and Logistics Management Compulsory 3 0 5
11 PAZ7911 Marketing Research Management Compulsory 3 0 5
12 PAZ7912 Integrated Marketing Communication Compulsory 3 0 5
13 PAZ7913 Consumer Behaviour Compulsory 3 0 5
14 PAZ7914 Sales Management Compulsory 3 0 5
15 PAZ7915 Store Management Compulsory 3 0 5
16 PAZ7916 Global Marketing Strategies Compulsory 3 0 5
17 PAZ7917 Macro Marketing Compulsory 3 0 5
18 PAZ7918 Contemporary Approaches to Marketing Compulsory 3 0 5
19 PAZ7919 Service Marketing Compulsory 3 0 5
20 PAZ7920 Negotiation Management Compulsory 3 0 5
21 PAZ7921 Electronic Marketing Compulsory 3 0 5
22 PAZ7922 Social Media Marketing Compulsory 3 0 5
23 PAZ7923 Strategic Marketing Management Compulsory 3 0 5
24 PAZ7924 Customer Relationship Management Compulsory 3 0 5
25 PAZ7925 Integrated Marketing Management Compulsory 3 0 5
26 PAZ7926 Marketing Planning Compulsory 3 0 5
27 PAZ7927 Advertisement Campaign Management Compulsory 3 0 5
28 PAZ7928 Sustainable Marketing Compulsory 3 0 5
29 PAZ7929 Social Marketing Compulsory 3 0 5
30 PAZ7930 Role Playing Techniques Compulsory 3 0 5
31 PAZ7932 Value-Based Marketing Compulsory 3 0 5
2 . Semester > PAZ-S7..11-YL Elective - 7..11
No Course Unit Code Course Unit Title Type of Course T P ECTS
1 PAZ7901 Entrepreneurship Compulsory 3 0 5
2 PAZ7902 Marketing Management Compulsory 3 0 5
3 PAZ7903 Customer Relationship and Sales Management Compulsory 3 0 5
4 PAZ7904 Entrepreneurship Applications Compulsory 3 0 5
5 PAZ7905 New Trends in Marketing Compulsory 3 0 5
6 PAZ7906 Digital Marketing Compulsory 3 0 5
7 PAZ7907 Retail Management Compulsory 3 0 5
8 PAZ7908 Brand Management Compulsory 3 0 5
9 PAZ7909 Innovation Management and Design in Marketing Compulsory 3 0 5
10 PAZ7910 Supply Chain and Logistics Management Compulsory 3 0 5
11 PAZ7911 Marketing Research Management Compulsory 3 0 5
12 PAZ7912 Integrated Marketing Communication Compulsory 3 0 5
13 PAZ7913 Consumer Behaviour Compulsory 3 0 5
14 PAZ7914 Sales Management Compulsory 3 0 5
15 PAZ7915 Store Management Compulsory 3 0 5
16 PAZ7916 Global Marketing Strategies Compulsory 3 0 5
17 PAZ7917 Macro Marketing Compulsory 3 0 5
18 PAZ7918 Contemporary Approaches to Marketing Compulsory 3 0 5
19 PAZ7919 Service Marketing Compulsory 3 0 5
20 PAZ7920 Negotiation Management Compulsory 3 0 5
21 PAZ7921 Electronic Marketing Compulsory 3 0 5
22 PAZ7922 Social Media Marketing Compulsory 3 0 5
23 PAZ7923 Strategic Marketing Management Compulsory 3 0 5
24 PAZ7924 Customer Relationship Management Compulsory 3 0 5
25 PAZ7925 Integrated Marketing Management Compulsory 3 0 5
26 PAZ7926 Marketing Planning Compulsory 3 0 5
27 PAZ7927 Advertisement Campaign Management Compulsory 3 0 5
28 PAZ7928 Sustainable Marketing Compulsory 3 0 5
29 PAZ7929 Social Marketing Compulsory 3 0 5
30 PAZ7930 Role Playing Techniques Compulsory 3 0 5
31 PAZ7932 Value-Based Marketing Compulsory 3 0 5

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