First Cycle - Faculty of Engineering - Computer Engineering (English)
Y : Year of Study S : Semester
Course Unit Code Course Unit Title Type of Course Y S ECTS
BUS2005 International Business Compulsory 2 3 3
Objectives of the Course
This course provides students with the conceptual tools necessary to understand and work effectively in today's interconnected world by developing strategic perceptives that link this changing environment, the state of global industry, and the capabilities and position of the firm.
Learning Outcomes
1 Recognise the importance of global supply and marketing chains
2 Recognise the organizational challenges and associated cost of outsourcing
3 Have information about outsourcing in Turkey
4 Consider cost, resource, and market based advantages of different locations and their implications for "roles" of operating units
5 Understand elements of "home base" advantage for firms
Mode of Delivery
Formal Education
Recommended Optional Programme Components
None
Course Contents
Companies today confront an increasing array choices regarding markets, locations for key activities, outsourcing and ownership models, and organization and processes for managing accross borders. This course provides students with the conceptual tools necessary to understand and work effectively in today's interconnected world by developing strategic perceptives that link this changing environment, the state of global industry, and the capabilities and position of the firm.

The goal of this subject is to provide the foundations for taking effective action in the multilayered world of international business. The first section of the course provides frameworks for identifying and taking advantage of the opportunities presented in a dynamic global environment at the level of the country and industry. The second section of the course focuses on firm-level strategic choices regarding where to engage in which activities. The third section focuses on the challenges of integrating the multiple perspectives, functions, and interests that constitute the multinational firm.
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1 Meeting, Course objectives vs.
2 The changing global landscape
3 Linking national and firm level advantage
4 Local stregth to global advantage
5 Building a global business
6 Cross border arbitrage and outsourcing
7 Expanding from new regions
8 Midterm Exam
9 Responding to strategic threats from late movers
10 Managing integration and responsiveness
11 Integrating global manufacturing
12 Integrating product development
13 Integrating global supply and marketing chains
14 Global leaderships
15 Assignment presentations
16 Final Exam Study
17 Final Exam
Recommended or Required Reading
Ghemawat, Pankaj. Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Boston, MA: Harvard Business School Press,2007
Marian Beise, "Lead markets: country-specific drivers of innovations", Researh Policy, 33 (2004) 997-1018
Kasra Ferdows, "Making the Most of Foreign Factories" (1997). Harvard Business Review, March-April.3.
Planned Learning Activities and Teaching Methods
Lecture Notes, Assignments, Presentations, power point slides
Assessment
AssessmentQuantityWeight
Term (or Year) Learning Activities60
End Of Term (or Year) Learning Activities40
Total100
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Exam150
Homework Exam350
Total100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Exam1100
Total100
Language of Instruction
Language Codes
Work Placement(s)
None
Workload Calculation
Activities Number Time (hours) Total Work Load (hours)
Theoretical 14 2 28
Post Class Self Study 14 1 14
Midterm Preparation 1 7 7
Final Preparation 1 10 10
Home Work 3 5 15
Total 33 25 74
Contribution of Learning Outcomes to Programme Outcomes
PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15PO 16
LO 10000000000000000
LO 20000000000000000
LO 30000000000000000
LO 40000000000000000
LO 50000000000000000

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