First Cycle - Faculty of Business Administration - Business Informatics (German)
Y : Year of Study S : Semester
Course Unit Code Course Unit Title Type of Course Y S ECTS
MRK211 Introduction to Marketing Compulsory 2 3 4
Objectives of the Course
At this course students will learn the basic terms and components of marketing,have an idea about consumer behaviours and needs and learn how to meet consumer needs with strategical marketing.
Name of Lecturer(s)
Assoc. Prof. Dr. FİLİZ GÜRDER
Learning Outcomes
1 For the Reaching the consumer products can the distribution channels be evaluated
2 The basic pricing methods of the product can be applying
3 New product development process to knowing
4 Be evaluated the areas of marketing instruments usage in enterprises
5 Basic general knowledge in the field of study
Mode of Delivery
Formal Education
Course Contents
The course mainly emphasized the importance of marketing enterprises. Each is a marketing instrument (Product, Price, Promotion and Distribution) usage in enterprises will be discussed.
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1 Description And Functions Of Marketing
2 Basics Of Strategical Marketing
3 Frame Conditions Of MarketingPazarlamanın çerçeve koşulları
4 Consumer Behaviours And Market Researches
5 Industrial Marketing , Market Segmentaion And Positioning
6 Market Researches, Guest Speaker-ERA Araştırma
7 Exercises
8 Midterm
9 Relational Marketing, Competitive Analysis And Strategies
10 Competitive Analysis And Strategies, Introduction To The Produt Policy
11 Introduction To The Product Policy, Introduction To The Monetary Policy
12 Basics Of Monetary Policy, Basics Of Communication Policy
13 Basics Of Communication Policy, Introduction To Distribution Policy
14 Basics Of Distribution Policy
15 Exercises
16 Study week
17 Final
Recommended or Required Reading
Kotler, Philip; Armstrong,Gary; Saunders, John; Wong, Veronica; Grundlagen des Marketing, Pearson Studium Verlag, 4. Aufl., 2006.
Planned Learning Activities and Teaching Methods
Directly/Collective expression in the classroom and provide students with examples the theoretical consolidation issue
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Exam1100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Exam1100
Language of Instruction
Work Placement(s)
Workload Calculation
Activities Number Time (hours) Total Work Load (hours)
Theoretical 4 14 56
Pre Class Self Study 2 14 28
Post Class Self Study 2 14 28
Total 8 42 112
Contribution of Learning Outcomes to Programme Outcomes
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