First Cycle - Faculty of Business Administration - Business Informatics (German)
Y : Year of Study S : Semester
Course Unit Code Course Unit Title Type of Course Y S ECTS
YDA211 Business German - III Compulsory 2 3 3
Objectives of the Course
"At this course language tools are analysed based on scientific writings with the topics below:
Passive sentences and how to use them, to build subordinate clause, to strengthen the abilities of writing and reading scientific writings, to strengthen abilities of viral and written communication."
Name of Lecturer(s)
Learning Outcomes
1 can identify cultural dimensions in product promotion and develop their own intercultural advertising concept for a fictitious business fair
2 pay attention to adequate levels of style in speech and to the meta-level of different communication channels in the simulation of intercultural business communication
3 train their ability to independently analyze problems and develop solutions based on "critical incidents”
4 can identify and assess elements of corporate cultures as well as classify and analyze inter-cultural case studies from the world of economy
5 can recognize stereotypes and evaluate reputations and images as well as distinguish and compare different cultural patterns of interpretation
6 understand the importance of intercultural competence in a globalized world and know the conditions as well as the consequences of a cultural shock
7 know a variety of scientific models to describe the culture and the conceptual framework for intercultural business communication
8 know different communication models and styles and can assign them appropriate importance in the cultural context
Mode of Delivery
Formal Education
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1 Introduction: Course plan and structure
2 Job-oriented communication features will be discussed
3 Words from the sentence, from sentence to text, text understanding transition
4 Intercultural affiliation of consistency and accordance
5 Existence of information
6 Studying Intercultural vocabulary
7 To describe - to appraise - to compare
8 Midterm
9 Objective and subjective expressions of real situations
10 Repeat of proving chain
11 Repeat the opinion subject
12 The plan game: Economy
13 Style levels in conversation
14 Analysis of discussion and conversation
15 Perspective and conclusion-objective assessment
16 Study week
17 Final
Recommended or Required Reading
Hansen, Margarete / Zuber, Barbara: Zwischen den Kulturen: Strategien und Aktivitäten für landeskundliches Lehren und Lernen, Berlin u.a., 1996
Heyd, Gertraude: Deutsch als Fremdsprache. Fachsprache Wirtschaftswissenschaften, Wiesbaum, 1998
Planned Learning Activities and Teaching Methods
Giving direct/collective lessons, seminar groups and discussions, practice-oriented activities
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Exam1100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Exam1100
Language of Instruction
Workload Calculation
Activities Number Time (hours) Total Work Load (hours)
Theoretical 4 14 56
Pre Class Self Study 1 14 14
Post Class Self Study 1 14 14
Total 6 42 84
Contribution of Learning Outcomes to Programme Outcomes
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